Membership Excellence 2018: The Verdict

ProTech Official Exhibitor at MEMX 18, Another Successful MemberWise Conference

A record number of delegates attended Membership Excellence 2018 (#MEMX2018) which was held at The Park Plaza Hotel, London Victoria on Wednesday 25 April. The annual event is the Membership sector’s leading annual membership-focused best practice conference, hosted by the membership and association professional network, MemberWise. ProTech was an official exhibitor at this popular event which helps membership and association professionals to learn, network and benchmark around the challenges and issues they face

65 senior membership professionals and experts, employed by leading membership organisations and associations, took time out of their day jobs to share their membership excellence stories and experiences with delegates via half-hour seminars. The five key track themes included: Membership, CPD & Governance, Member Research, Hack Audience and Partner Show Case.

MEMX 18 was the launch-pad for MemberWise’s Member Value Project (#MV2025) with each delegate given a free copy of the new resource. The Member Value Project focuses on helping membership and association professionals take a more structured approach to optimising and enhancing the value they provide for their members.

The content within the Member Value report has been fully quality assured by 40 membership and association professionals responsible for member value and engagement within their organisations. The report can be downloaded here.

The membership ‘geek’ theme ran throughout the conference, with attendees wearing ‘geek’ glasses and ‘I love membership badges’.

Caroline Chapple, founder of Chapple cartoons, provided a storyboard of the themes throughout the conference:member retention, recruitment, engagement. The key theme, supporting the launch of the Member Value Project, was Enhancing Member Value.

From its stand ProTech handed out case studies highlighting how its clients had overcome key membership challenges within their organisations.

“Once again MemberWise has organised a great MEMX 18 event. Our presence provided the opportunity to network with existing and potential clients. Plus, it’s always good to keep an eye on what are competitors are saying! I am sure that all delegates will have benefited tremendously from the seminar tracks and the insight they will have gained from their fellow professionals,” said Steve Shiels, Head of Operations, ProTech.