Protech has worked with a leading professional membership body to enhance their member value proposition, by improving the way in which they collect subscription payments.
Previously, the organisation collected payments for their core membership subscription, plus other services such as a professional status and leading industry journal on an individual basis on the anniversary of each service being procured. As a result, multiple payments would be requested and collected from members at different times of the year, sometimes causing confusion and effecting the value perceived.
Protech has worked with its professional body client so that ProConnect CRM will support the alignment of the three subscriptions into one single payment for members on an annual basis. This will allow the organisation to improve the perceived value of their member value proposition to existing customers with one associated cost. The organisations CRM users will also see a decrease in admin due to the reduction in frequency of payments. Finally, the move to consolidated services means that outstanding payments can be tracked easier.
Dan Jennings, Client Services Manager for Protech said “Protech has worked very closely with our client to ensure that ProConnect can support their strategic direction. This change will not only allow them to clearly communicate their member value proposition to existing members, but will also support the acquisition of new ones, in order to drive revenue. Making it easier for members to pay is a vital tactic in the uncertain times we find ourselves in and consolidating services, but also offering discounted rates for individuals is key to retaining members.
About Protech
Protech has been providing software for professional awarding and membership organisations for almost 25 years. Today, some of the country’s most respected organisations rely on the company’s About Protech:
ProConnect™ software to engage, communicate and transact with more than 2.5 million learners, members and customers.
The powerful CRM functionality at the heart of ProConnect effortlessly manages qualifications and membership while automating manual processes to minimise operating cost. It ships with a fully featured content management system, making it the perfect tool to construct websites and user portals. ProConnect can also manage events, host content, and operate job boards, forums and blogs. These features allow Protech’s clients to increase the acquisition and retention of members, maximise engagement and enhance member value through an enhanced user experience.
Protech’s aim is to help facilitate the sense of belonging between people and their organisations, enabling them to achieve more together.
