Protech has further improved its ProConnect web capability by providing a seamless direct debit solution within the member application process of a leading professional membership bodies corporate website. This new functionality has been incorporated into the standard member application process so that when the customer is applying for membership, they have the option to easily set up their direct debit details. As a result, the requirement for paper-based applications are removed.
To incentivise customers to set up a direct debit, the professional membership body provides a 10% discount on their membership for the first year. In these uncertain times, retaining members is critical, and this strategy improves the likelihood for guaranteed revenue.
The professional membership body will benefit from reduced manual processing often associated with setting up direct debit mandates. The bank account validation within this user journey eradicates the possibility of incorrect details, streamlining the process and increasing the accuracy of data collected. This functionality, along with integration to Clear Direct Debit’s BACs Bureau results in instant revenue recognition as there will not be a period of waiting for the customer to complete and return the direct debit instruction.
Dan Jennings, Client Services Manager for Protech, said “Members expect a great online experience, and this functionality will further improve this perception when customers apply for membership, which is crucial as its often the first interaction they have with the organisation. By joining up the journey of the direct debit process from customer to BACS bureau, direct debits can now be collected with little intervention from the membership body. In addition, 80% of members who opt for this style of payment are likely to renew their subscription which is a key revenue generator for membership organisations in these uncertain times.”
About Protech
Protech has been providing software for professional awarding and membership organisations for almost 25 years. Today, some of the country’s most respected organisations rely on the company’s ProConnect™ software to engage, communicate and transact with more than 2.5 million learners, members and customers.
The powerful CRM functionality at the heart of ProConnect effortlessly manages qualifications and membership while automating manual processes to minimise operating cost. It ships with a fully featured content management system, making it the perfect tool to construct websites and user portals. ProConnect can also manage events, host content, and operate job boards, forums and blogs. These features allow Protech’s clients to increase the acquisition and retention of members, maximise engagement and enhance member value through an enhanced user experience.
Protech’s aim is to help facilitate the sense of belonging between people and their organisations, enabling them to achieve more together.
