How to Increase Member Engagement: Think of Members As Consumers and Harness Your Member Data

New MemberWise blog post by ProTech COO, Jenny Parsons

The number one key goal for membership organisations and associations, revealed in the Digital Excellence Summary Report 2017 from MemberWise is to increase member engagement.

Increasing member engagement is a continuing challenge for membership organisations and associations It was the number one goal in MemberWise’s 2016 Report and the number two goal, below increasing new member acquisition, in 2015 and 2014.

Interestingly increasing new member acquisition is the number two goal in this year’s Report as it was in 2016.

Happy customers = engaged customers

Perhaps this is because great member engagement and member acquisition are intrinsically linked. Happy members are engaged members. They spread the word around the benefits and value of their association to other professionals within their sphere, driving them to join.

To read the full MemberWise blog on how to increase member engagement click here