Extending your membership offering to include events, helps to grow revenue, build engagement and increase the value provided to members. Events also help to reach new members and retain those that you already have. Management of events however is often a complex and labour-intensive task with a multitude of processes, deadlines and stakeholders. Maximising the [...]
Engagement is the foundation of any membership organisation. Whether the goal is to retain more members, improve new member acquisition, increase satisfaction or maximise revenue, engagement is fundamental. Engaged members are more likely to participate and renew, and much more likely to become advocates for your organisation. But how can you achieve enhanced member engagement? [...]
Who are Generation Z? People born between 1995-2015 are known as Generation Z. They are the first generation who have only known an online world, and their outlook is very different to those that came before them. It means that the value they perceive from professional bodies is changing and If your organisation isn’t considering [...]
Any professional body that awards qualifications needs a specialist CRM solution which integrates with its website to ensure that student data entered on the website is captured in its CRM system. An integrated solution allows professional bodies to capture students’ personal details and preferences, website browsing history, the web pages they are visiting, the type [...]
Steve Shiels, Head of Operations, ProTech I have taken this title from that of a recent breakfast seminar hosted by Hart Square (the independent CRM and Technology Consultants) and sponsored by ProTech ProTech sponsored this seminar as, like Hart Square, we are acutely aware that many educational, accrediting and regulatory bodies are struggling to meet [...]
Personalisation is the Key Wouldn’t it be great if increasing member engagement had dropped off the outstanding priority list for Not for Profit (NFP), Membership or Association organisations? Why? Because it would mean that the sector had ‘cracked’ one of the biggest challenges it faces. Sadly, the sector is not there yet and driving up [...]
How will ProTech help our clients comply? What is GDPR (General Data Protection Regulation)? The General Data Protection Regulation (GDPR) is a regulation that the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU). The deadline for [...]
New MemberWise blog post by ProTech COO, Jenny Parsons The number one key goal for membership organisations and associations, revealed in the Digital Excellence Summary Report 2017 from MemberWise is to increase member engagement. Increasing member engagement is a continuing challenge for membership organisations and associations It was the number one goal in MemberWise’s 2016 Report and the number [...]
'Making the right CRM choice is key to your organisations strategy' Jenny Parsons, ProTech COO gave a ‘TED style talk’ at TechSmart to help delegates ‘make the right CRM choice’ by highlighting the key issues around Best of Breed -v- One-Size Fits-all CRM solutions. Jenny highlighted the considerations that should be made by NFPs when [...]
New MemberWise blog post by ProTech COO, Jenny Parsons Do you think of ‘big’ data as only being important to those ‘big’ enterprises operating outside of the NFP sector and who are daily inundated with huge amounts of data? If the answer is yes, you are missing a trick! If you are a NFP/Association that [...]
